📚 Industry Blog

Squishy Toy Business Insights

Market trends, wholesale tips, OEM guides, and strategies for building a profitable squishy toy business in the US market.

Market Trends 5 min read 2025-04-15

Why Squishy Toys Are Selling Out Across the US in 2025

From TikTok virality to sensory therapy demand — here's why squishy toys have become one of the hottest wholesale categories in the US market right now.

Read Article →

Business Tips 7 min read

How to Start a Small-Lot Wholesale Squishy Toy Business (No Warehouse Needed)

A practical guide for boutique shop owners, Amazon sellers, and gift retailers who want to add squishy toys wi...

2025-03-28 Read →

OEM Insights 6 min read

OEM vs Stock Squishies: Which Is Right for Your Business?

Should you buy from ready inventory or invest in custom OEM squishy toys? This guide breaks down the trade-off...

2025-03-10 Read →

Market Trends 4 min read

Top 5 Best-Selling Squishy Toy Types in the US Right Now

Based on real wholesale order data and TikTok trend analysis, here are the five squishy toy categories that ar...

2025-02-20 Read →

OEM Insights 5 min read

How to Brand & Package Your Squishy Toys for Better Margins

The difference between a $1.99 squishy and a $12.99 one is mostly presentation. Learn how custom packaging and...

2025-01-30 Read →